Nabiha Arshad · SEO Specialist · GEO & AEO Strategy
I help brands grow organic traffic through strategic SEO — on-page, technical, and AI search optimisation. Demonstrated experience delivering measurable results from Generative Engine Optimisation (GEO) and AI search initiatives: 33% of total leads driven through LLM & AI search visibility.
Computer Science graduate turned SEO specialist — which means I don't just build strategies, I implement them. I write schema markup, edit HTML/CSS directly, and debug crawl issues myself. No waiting on a dev team, no delays.
I've worked across agency and in-house roles spanning SaaS platforms, 13-site hospitality portfolios, and e-commerce brands on WordPress, Shopify, and Webflow. Currently consulting remotely from Vietnam, serving clients globally.
No vanity metrics — just the numbers that moved the needle for each business.
Technical audit with Screaming Frog, GA4 & Search Console analysis, keyword gap review. Understand where you are and why.
Keyword clustering, content strategy, wireframes (Figma), sitemap architecture, competitor benchmarking. A clear roadmap with priorities.
Direct implementation in WordPress, Shopify, or Webflow. Schema markup, on-page changes, technical fixes — no dev bottleneck.
Looker Studio dashboards, monthly Zoom presentations, data-driven iteration. You always know what's working and what's next.
Most SEOs are still talking about AI search. I've delivered it. 33% of client leads came from LLM & AI search tools (2,000 of 6,000 total at Unlayer) through a structured GEO/AEO content strategy. Real numbers, real attribution.
With a Computer Science background, I make changes directly in WordPress, Shopify, Webflow, and HTML/CSS. No dev bottleneck, no waiting on tickets. Strategy and execution in one person.
Based in Vietnam with full flexibility across UK, US, European, and APAC working hours. Async communication, Zoom stand-ups, Slack — whatever your team's workflow, I fit in without friction.
I build Looker Studio dashboards from scratch — not spreadsheet dumps. Monthly Zoom presentations with clear wins, trends, and what's next. Clients always know what's working and why.
Managed 13 hospitality websites simultaneously while running a concurrent freelance contract. I know how to prioritise, context-switch, and deliver without dropping quality across projects.
Completed a detailed UK e-commerce SEO strategy assignment for GetGo.uk — UK-specific keyword research, competitor benchmarking against Gymshark and Lululemon, and a 24-month phased revenue forecast (£348K–£572K). Strong understanding of the UK search landscape and consumer intent.
Content and structure optimised for visibility in LLM tools and Google AI Overviews. Proven result: 33% of leads from AI search tools (2,000 of 6,000 total at Unlayer).
Full site crawl using Screaming Frog — Core Web Vitals, crawlability, schema, duplicate content, page speed — with prioritised action plan.
Figma wireframes built for SEO and UX. Sitemap design, URL structure planning for new sites, migrations, and category launches.
Intent-based keyword clustering, content gap analysis, cannibalisation resolution, and editorial calendars tied to business goals.
Looker Studio dashboards built from scratch. Monthly client presentations via Zoom — clear wins, trends, and next-step recommendations.
Category page optimisation, product schema, filter crawl management, and conversion-focused content across WordPress, Shopify, and Webflow.
Available for remote contracts, freelance projects, and full-time roles. Open to relocation. Flexible across all time zones — UK, US, Europe, and APAC.